About Us

My name is Alex Yeh. I am from Taiwan. Americana is a great part of my life, I opened my first brick and mortar store in 2010 in Taiwan, offering American heritage style Japanese brand menswear and was the official dealer of Wesco, White's Boots, Lost Worlds, and Vanson Leathers. I sold my first store to my ex-employee in 2018, spent the following years letting myself free of work, just travelling, reading, training. All those years I have always been an enthusiast of leather jackets, boots, vintage menswear.

Here I am with heritage style passionate partners, back to the business in 2026 with our new venture, Alaska Outfitters. We collaborate with skillful and experienced manufacturers from China and Taiwan to bring you the products that not just meet our standard but also satisfy our craving for high quality authentic men's style.

We have a very clear positioning: using top Japanese brands as our benchmark, while offering products at more accessible and realistic prices. We strive to rival Japanese and American counterparts in terms of both craftsmanship and materials. From leathers, fabrics, hardware, and even stitching materials, everything is sourced from industry-leading manufacturers. Rather than cutting material costs to only achieve a similar superficial appearance, we aim to introduce true to root products with a critical attitude.